TAWI
Motion • Graphic
Problem
TAWI, a leader in lifting and material-handling solutions, needed design support to create a more cohesive and modern visual identity. While their products are innovative, current materials don’t fully convey the brand’s value and reliability.
Solution
To address this, design support focused on creating engaging video content, cohesive campaign materials, and dynamic social media assets. These showcased TAWI’s products in action, highlighted their ergonomic benefits, and strengthened brand recognition across platforms. Through strategic storytelling and consistent visuals, the work elevated TAWI’s digital presence and drove stronger customer engagement.
Video
I captured new footage with TAWI’s European contacts to showcase real-world product use and customer stories. The resulting videos highlighted efficiency, safety, and ergonomic design, bringing authenticity to the brand and providing strong content for campaigns and social media.
Graphic
I designed brochures to promote TAWI’s products as part of the logistics campaign, highlighting key features, benefits, and applications. The materials combined clear visuals with concise messaging to effectively communicate TAWI’s value to customers and support sales efforts across markets.
